Nike X SCADpro
SCADpro is recognized as the preeminent university partner in higher education and among design agencies worldwide, generating business solutions for the world’s most influential brands. Nike approached SCADpro with a specific topic they wished to explore further.
Event:
Industry Sponsered
Timeframe:
Winter 2022
Roles:
Project Manager, Interaction Lead
Tools:
Adobe suite, Miro, Figma
Our Task
- To create a new, updated brand identity one of Nike’s departments to appeal to today’s consumers.
- Leverage the new identity, to pivot towards consumer-facing storytelling and create new physical and virtual experiences.
- Position the department as a catalyst for creativity and authenticity that informs and inspires the future of Nike.
My Roles
Project Manager:
Overseeing different aspects of the project and serving as a bridge between teams to help create a smooth collaborative environment.
- Gaving clear directions and instructions to team members to keep the project on the right track.
- Carrying out constant evaluation and adjustment within a specific period of time to ensure that different teams do not suffer within the limited time.
Interaction Design Lead:
- Working closely with UX researchers to gain insights, find areas of opportunity, and validate new virtual and physical experiences throughout the project.
Leading the Interactive design strategy to determine consumer goals and define product experiences.
- Working with the product execution team to ensure the final product meets both management and consumer objectives based on Nike’s request.
On-Going & Under NDA
Details of this project is under NDA. However, I am able to discuss my roles and other details in an interview setting.
